Fresh marketing graduates know that when it comes to brand launches, openings and press conferences, coming up with clever marketing gifts is a key component of making a company look original, savvy and on-the-ball. Whether it’s a groovy pen drive, a well-designed coffee table book or a useful product sample, gifts are always welcome… but what happens when it’s a client you’re aiming to please? In this case, impersonal gifts have little place, since the aim is to make a client feel appreciated, understood and impressed. We hope you enjoy our tips for gift giving with an eco-friendly spin . If you never knew how cool a simple candle could be, then you’ve been shopping in all the wrong places…

  • Know your client and cater your gift to their specific interests/needs: Getting to know your client on a personal level is an important part of establishing good rapport, which is why a good marketing campaign always makes room for business lunch costs; often, interesting facts about your client’s interests and needs arise during a meal, so it is important to take notes afterwards about any useful information you may have gleaned. If your client happens to mention they love cooking, for instance, surprise them with a beautiful wine decanter set, if possible with an ultra-trendy stand made from bamboo, a material which is all the rage these days. If they mention chefs like Jamie Oliver or Sophie Dahl, then something more rustic and earthy will probably be right up their street. We love eco Promos online’s stunningly designed willow and bamboo basket, which exudes ‘romantic picnic’ vibes at first sight. Even gourmet food delivered straight to their door is now an option.
  • A gift doesn’t need to be expensive to hit the bullseye: One of the most popular gifts for top clients are urban-inspired gadgets and accessories; these include magnetic bottle openers, ultra-fine business card holders, futuristic flasks and even ultra-practical yet eye-opening collapsible cups (ideal for the trendy traveler). When it comes to gadgets, the buzzword in the new millennium is eco-friendly. Cool items like recycled cameras make the perfect gift for a client’s entire staff. Suggest that your client use the cameras at a company dinner or event. Afterwards, they can share all the special moments on the company’s Facebook or Twitter pages. eco Promos online has a super-cool custom camera which you can print the company’s logo on. It costs as little as $10.
  • Go with the season: A gift like a reusable tote bag is always useful in the summer. Do your clients and their staff have families? Do they enjoy shopping with a guilt-free conscience? If so, they can do like the celebs and take their tote bag along, matching the latter to their outfits for a bit of hobo chic pizzazz. In the winter, meantime just the thought of lazing around in an organic, eco-friendly bamboo robe sounds like an ideal present for a client with the heart of an eco-warrior.
  • Give a free piece of your expertise: Informative booklets/brochures tend to be picked up much faster than those merely describing a company’s products or services. When it comes to pleasing a client with a published gift, however, make sure the information is of interest or relevant to them. For instance, if you are an aesthetic surgeon, give your clients a booklet on top advances in your sector, especially regarding less invasive procedures which deliver quality results; if you work in marketing, draft a neat book teaching your clients how to use social media to their best advantage; if you are a restaurant, share a special recipe with your client. The most important factor is to show your client that thought and energy has gone into offering them a gift that will truly please them.
  • Be original: Forego the monogrammed stationary for a bag of goodies that will bring out the child in your client. If you know they are about to embark on a family cruise for the summer, for instance, stuff a tote or basket full of toys and gadgets they will actually use while on holiday; think sand castle building sets, visors, frisbees and Havaianas.
  • Give your gift in person, and if possible, over a meal: Few things are quite as valuable as your time; take your client to a special venue where you can share thoughts, wishes and laughs. Ultimately, the very best gift you can give them is a piece of your professionalism and your friendship.

By Evie Green is one of the internet’s largest single sources for eco-friendly promotional products. Visit our website today and learn how you can GO GREEN!

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